Lana Sawiris: Concrete Jungle

In this episode our founder Nour Hassan speaks to Creative Lana Sawiris, who is currently the Art Director at American apparel and streetwear brand KITH. Lana grew up in Cairo, moved to Paris for high school, then studied Strategic Design at Parsons The New School in New York City.  Lana’s entrepreneurial nature allowed her to work across the creative and digital industries - interning at Christian Louboutin and eventually landing a job at the world renowned fashion house upon graduation. Feeling the need to leave the luxury fashion landscape she eventually took on a role at KITH. We talk about how growing up in different cultures builds character, coming from a successful family and the pressure to find your passion point, moving from luxury to street fashion, and finally conquering NYC one day at a time.
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To check out her work @lanasawiris or www.kith.com.