Doina Ciobanu: Unapologetic

Doina Ciobanu known as simply Doina, is a Milan and London-based fashion influencer turned Creative Director and Sustainability Advocate. Described as having one of the strongest personal brands in the United Kingdom’s fashion industry, Doina has modeled and collaborated with a list of luxury fashion brands that includes Agent Provocateur, Burberry, and Versace.

Doina started her influencer journey and gained a global fan base through her fashion blog, The Golden Diamonds in which she combines her love of traveling with her distinct personal style. In past years, often seen front row during Fashion Week, Doina has been recognized by the likes of Vogue, GQ and Harper’s Bazaar. She was also tapped as the Fashion Icon under 30 in Harper’s Bazaar’s Fabulous at Every Age and further boasts a cover for ELLE Romania.

A millennial mogul, Doina’s entrepreneurship extends to her participating on several panels including Google’s start-up grind and at Web Summit, the world’s largest tech event which has led her to receive a mention on Forbes 30 under 30 list. 

Doina, having graduated from university with a degree in political science and history, has worked with luxury fashion brands including Tom Ford, Fendi, Cartier and Versace. She also worked alongside MATCHESFASHION for the curation of their Zimmermann edit.

A pioneer for movement towards a more sustainable fashion industry, Doina has recently been announced as an Ambassador for the UN’s Sustainable Development Goal, a feat which was covered by WWD.Most recently, Doina spoke at COP27 in Sharm El Sheikh representing major fashion and sustainability giant WOLFORD, where she met our founder Nour Hassan and where this conversation was born

Follow @doina for more fashion, sustainability, and more.